Why should we go for the Substance?

Because working with substance brings us deep happiness. It is The Path – a path of deep commitment.

The happiest among us are the ones committed to a positive cause – it is our substance.

To some it’s music.

To me, it’s putting thought and imagination in words that others feel is their own thought, incident or life.

To some it’s to see a smile on the face of a child, a disadvantaged, an aged, or an infirm.

To yet others it is to erase a pain in the lives of others – emotionally or physically.

We are driven to these paths in our life. And in the path lies our happiness. Because, these definitions are our own – not what the world attributes to us.

When you choose to take the path of the form rather than the substance – of obsessing over the creation of a beautiful face, of putting clever words on paper or screen, of counting the reams of publicity rather than the words of worth from customers, of appreciating your status as a rock star rather than of a musician, you are creating a plane of non-happiness, of fleeting limelight and self-importance for yourself.

As a company, you are doomed to mediocrity or worse to death.

As a person, you are doomed to live with a gap in your soul – which the entire world cannot fill – because it is for you to fill and you aren’t about to.

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